“Traditional Hospitals”. Really? Is that even a term?
No, even I haven’t heard it ever, but I just chose to call a few hospitals (or a type of hospitals) as “Traditional”. And I have my reasons.
There are a few hospitals running from two, three or even more decades and are run by a single or a group of famous (mostly) doctors who believe that all a patient needs is “just to get treated”. And they are good at it, I don’t deny at all. But they ignore the fact that patient is already suffering from his ailments and he & his attendants don’t require suffering from the hospital’s lackluster services. I am not saying that services shall be prioritized over treatment, but at least it shall be acknowledged and addressed.
Let me give you an example from my own experience. I was meeting with the director (a senior doctor) of a famous hospital (so called traditional of course) to get him on-board of my startup “Ineeddoctor”. Through our startup, we help patients in getting hospital’s services in easy & economical way. And when I say easy, I mean less harassment & priority services. After I had explained, this famous doctor says, he liked our concept but he wouldn’t use it, because he doesn’t want the patients to feel like “Maharajas” (King).
All I had to do next was to “Get up & Go”, because that is exactly what I wanted the patients to feel like.
So what’s with corporate hospitals? They are actually very good when it comes to service. They do everything to woo the patients into their hospitals and give them a high level of “Professionally Friendly” environment. The moment a patient enters the hospital, he finds himself amidst the smiling staff, gorgeous interiors, clean & hygienic environment and every wanted or un-wanted amenities like cafeteria, Room Service, Creche etc. In short, he feels like a Maharaja, but gets to think every moment that he certainly needs to pay extra for this.
Now comes the treatment. Treatment is not bad either (not always, at least). Most of the doctors here are recruited, not owners. Again they are very professional and follow procedures to document everything. They don’t keep anything to intuition.
While visiting different hospitals everyday, I feel that many traditional hospitals are moving towards these modern day corporate environments. The owners are even hiring professional administrative staff to manage the hospitals. In the process of doing so, they must realize that an amalgamation of treatment & better services at affordable rates is what a patient needs. Hospitals should aim towards that. After all, in health care, patient should be the king.
PS: In no way, I suggest to disrespect your doctor. They are the best things we have got after god and they deserve your respect.